In this modern mobile era, it has become a requisite for enterprises to have an app for a number of reasons, engagement, better interaction, customized promotions and more. Tapping the new as well as existing customers via mobile app has seen a sudden drift. Modern ways have emerged that are potent to yield results making the older ones’ fade away. Push notification is considered to be the most effective medium to tap new customers and to engage the existing set of audience. However, if not done the right way they can be quite irritating for the users. Hence, a careful approach is necessary to achieve desired outcomes. Hence, a careful approach is to be followed by mobile app developers to achieve desired outcomes. Easing down your stress, we list down some useful facts about push notifications that can allow you to send thoughtful promotional messages without annoying your users. Know What Gets Open and What Goes in VainSelecting the right words for a push notification is very important. A minute mistake in the same could lead to negative results. After an extensive research performed by Tapjoy, it has been revealed that the phrase starting with ‘Get your’ followed by a complete sentence leads to more opens as compared to the notifications which have ‘Come back or collect your’ as their starting phrase. Since, there isn’t any urgency depicted by the latter phrases, users tend to linger on their actions of visiting the app. Plus, a word which needs to be avoided every time you send a push notification is ‘Win’. It’s recorded to be one of the worst words with low open rates. Avoid Daily as Well as Monthly PushThe appropriate time to intimate your users through push notifications is through weekly notifications that’s what has been recorded. A 3.03% of open rate is recorded against the weekly notifications as compared to daily and monthly pushes. However, this doesn’t mean in any sense that daily notifications are always low-performers. Daily notifications can be a good fit for your business if the demand for your services in the market is huge and users like to visit your app multiple times in a day. Unless you are not irritating your users with daily push notifications everything works well. Don’t try to overdo things and research well before you market aggressively. Monday Should be Your Target DayIt has been observed that Mondays have the best open rates as compared to any other day of the week. Early push notifications are likely to convert while the ones pushed near the weekend are most likely to bite the dust. So, the open rate pattern sees a diminishing graph with every passed day of the week. Weekends are the worst days to send an important promotional campaign as the chances of conversion are the least. The Period After Lunch is GoldSince you have examined what the best days are for promoting campaigns you got to have an insight about the best hour of the day too. A sales campaign in local language and time zone sent just after the lunch hours gets the most hits than the ones sent early in the day or after working hours. Android or iOS, Which Performs Better?The marketing campaigns were run across all the major mobile platforms including Android and iOS and it was observed that Android users opened the notifications with a rate of 3.10% which was 2.38% in case of iOS users. It depends on how a notification is being received and stored on the platform. In case of iOS, as soon as the user unlocks his/her phone the notifications move to the notification tray leaving the lock screen blank while in case of Android-powered devices the notifications stay on the lock screen till the time either user clicks on them or removes them manually. Avoid SoundMobile operating systems be it Android or iOS allow marketers to send notifications with a sound that reminds users of your app. But, notifications with sound are observed to be dismissed more quickly than with no sound. This is probably because the sound played at a wrong time. Silent notifications perform well as they don’t irritate users and leverage them the freedom to view at their own convenience. Automation is ImportantAutomation in case of notifications is important as you don’t have an exact pattern or behavior for every user of your app. Each user behaves differently with the app as per their convenience and comfort. After analyzing the same, you can devise push notification strategy for each user separately followed by a push time/schedule. This will not only save time but will also help in reaching users at right time intervals. Stats also show the same, open rates for automated campaigns were registered at 5.62% while for manual campaigns it was 2.13%. Final WordsThere can be ‘n’ number of ways to perform tasks, but there are certain jobs that work right only if done abiding the standards or following the trend. Push notification works exactly the same way. They are meant to intimate users about your app motivating them to come back. So, it’s important to do the following in addition to keeping the above-mentioned points in mind.
Analyze user behavior, know the right time, customize push notifications and shoot. It is a handy medium to boost user retention and engagement rates so ensure you attain perfection and avoid unwanted errors.
3 Comments
4/26/2018 10:43:11 pm
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7/18/2019 05:12:47 am
Very interesting information. I am not aware about this. This helps me to learn more about this details. Very easy to do this. Thank you for this informative blog.Keep blogging like this.
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